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Google plans to start blocking ads on Chrome early next year

Loads of internet users are sick of seeing annoying ads, when they visit any website. Finally, Google has decided to take action against it. Google will start blocking ads on the publishers sites on Chrome, if they don't meet the 'Better Ads Standards'.

Ad blocking on Chrome

Google will notify the publishers, if their sites don't meet the standards, and will give them a 30 days time window to fix the issues and resubmit their sites to Google for review to escape ad blocking on their sites.

Google's head of ads and commerce, Sridhar Ramasawmy, says that 'Bad Ads Experience' has always been a big concern for the whole ad industry, and that's why all the big ad sellers Google, Facebook, IAB and others formed a coalition last year to provide better ads experience to the users.

All the publishers including the sites from Google will have to meet the 'Better Ads Standards' to escape ad blocking. Google is leading the way, as this is the biggest ad seller in the world.

Google will provide a new 'Ad Experience Report' to the publishers, which will provide them the insights about the ad blocking on their sites. The report will also contain the screen shots of the ads, which may be 'annoying' to the website visitors and may violate 'Better Ads Standrards' guidelines on both desktop and mobile devices.

Google is testing 'Funding Choices' in beta in countries like North America, the UK, Germany, Australia and Newzealand to serve a message to website visitors, who already use ad blockers to block the ads, to override ad blocking and enabling ads or will have to pay to view the sites without ads. Payment will occur via 'Google Contributor', which Google is testing as a paywall alternative since 2014. Google will roll out 'Funding Choices' in more countries this year to see the response of internet users in those geographies.

Their is no doubt the whole move is to provide the better ad experience, but Google also don't want a decline in its revenue. So, it is opening up a new revenue stream through 'Funding Choices'. Smart move by Google, but extra financial burden on the internet users, who don't want to see the ads. But, they have less in their hands, as its Google's monopoly in the industry, which is the biggest ad seller and owner of most popular browser globally.



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