Prime Social Media Monitoring Tools You Should Know About
Social Media Marketing is on the verge now. We see that organisations of all sectors have adopted social media as a way to reach their target audience. But have you ever wondered how profitable it could be if you know the analytics of your social media handles? Now, a question that arises here, how does one know what your customers are talking about you on social media?
There are some generic ways like if they tagged your social media profile in their posts, you can know it that way. But what if they didn’t, maybe you'll search on each social media platform whenever you would like to seek out. Sounds tedious?
Here’s a far better way. You can use social media monitoring tools. There’s an excellent deal of wonderful social media tools out there. Among them are tools built specifically to assist you to choose out relevant conversations on social media and we call them social media monitoring tools. A number of these tools allow you to watch multiple social media profiles on various social media platforms from one place. There are even some that permit you to monitor social media trends and keywords.
Before we advance to the tools, let's first grasp what is social media monitoring?
Social media monitoring is the process of listening out for social media conversations that are relevant to your brand. Businesses engage in social media monitoring for several reasons, like to attach with their customers, to supply customer support, to enhance their social media reach, or to know social media trends.
To “listen”, businesses use social media monitoring tools to gather social mentions and track keywords, hashtags, and URLs that they're curious about.
If you're a social media rookie, this list of the highest social media monitoring tools is available handy. When trying to find a tool, it’s an honest idea to undertake a few of them and choose the one that suits your needs best. From a basket of tons of tools, there should be likely one that suits your needs.
Hootsuite
Effectively track topics that matter—then respond quickly
What is Hootsuite?
Hootsuite's monitoring tool is a component of its entire package of social media management tools. If you were to subscribe to one of their plans, you'll also enjoy other features like scheduling and analytics.
With Hootsuite, you'll found out unlimited streams of social media content that supported your mentions, selected keywords, hashtags, or locations. Furthermore, Hootsuite integrates with quite 100 apps to assist you are doing more from its dashboard.
Platforms supported: Twitter, Facebook, Instagram, LinkedIn, Google+, blogs, forums, and more
Agora Pulse
Discover what people are really saying about your business
What is Agora Pulse?
Agora Pulse is additionally an all-in-one social media management tool, which comes with scheduling, monitoring, engagement, and analytics features.
Its inbox collects all of your social media mentions while its listening feature allows you to look for keywords, URL, and handle on Twitter. Agora Pulse also allows you to watch comments on your Facebook and Instagram ads.
Platforms supported: Twitter, Facebook, Instagram, and YouTube
Zoho Social
Social media management software for growing businesses
What is Zoho Social?
In the Zoho Social dashboard, you’ll get real-time updates of how people are interacting together with your brands. It's great for events, where you would want to watch related social media posts and have interaction with the attendees.
Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and Google+
Brand24
Smart social media monitoring for businesses of all sizes
What is Brand24?
Brand24 is a powerful yet affordable tool for those that want to dive deep into social media monitoring. Besides the main social media platforms, Brand24 also monitors blogs, forums, and other sites for mentions of your brand.
Apart from collecting your mentions and allowing you to reply, Brand24 analyzes your social media reach, interactions, sentiment, and more.
Platforms supported: Twitter, Facebook, Instagram, blogs, forums, and more
TweetDeck
The most powerful Twitter tool for real-time tracking, organizing, and engagement
What is TweetDeck?
TweetDeck is the official Twitter management dashboard, where you'll manage multiple Twitter accounts and monitor mentions, keywords, Twitter lists, and more in separate columns. And it’s free!
Platform supported: Twitter
Iconosquare
Instagram analytics and management platform
What is Iconosquare?
Iconosquare is one of the foremost popular Instagram analytics and management platforms. Besides its robust analytics and management features. Iconosquare offers custom feeds, which you'll use to watch specific Instagram content. For every feed, you'll add up to 50 users and 20 hashtags.
Platforms supported: Instagram
Sendible
Seize opportunities via social listening
What is Sendible?
Sendible may be a full social media management tool, built for agencies that manage multiple clients. On top of scheduling and collaborating on social media content, you'll also answer comments and messages from an inbox and monitor hashtags, keywords, and your competitors on social media and therefore the web.
Platforms supported: Facebook, Twitter, Instagram, YouTube, Google+, blogs, review sites (e.g. Yelp), and more
HubSpot
Connect with the people you care about
What is HubSpot?
HubSpot is a comprehensive marketing automation software that has everything from social media and emails to SEO and lead management.
Because HubSpot integrates many parts of marketing together (such as customer relationship management and social media), it allows you to better monitor your leads and customers on social media.
Platforms supported: Twitter, Facebook, Linkedin, Google+, Xing, YouTube, a Blogging platform with RSS feeds, and Pinterest
Mention
Media monitoring made simple
What is Mention?
Mention is more than just a monitoring tool for social media. It monitors mentions of your brand across the web such as on Yelp, Booking.com, Tripadvisor, and Amazon. On its custom company plan, you can get in-depth insights and reports of your brand mentions.
If you connect your social media profiles to Mention, you can reply to mentions directly within Mention.
Platforms supported: Twitter, Facebook, Instagram, blogs, forums, and more
Semrush
Grow your online visibility
What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and marketing research, data for quite 140 countries, seamless integration with Google and task management platforms. Semrush may be a critical solution for all companies that are serious about online presence.
Platforms supported: Facebook, Twitter, Instagram, LinkedIn and many more
What do we say?
After an overview of all these tools, you must have understood that these tools are beneficial for your business. However, bear in mind that these tools aren't an alternate to Enterprise-level tools that bring social media monitoring to a replacement level, offering a way higher sort of services, functionality, and in-depth analysis. It all depends on your needs.